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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021
 Králová, Alžběta ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The bachelor's thesis Analysis of the communication strategy of the Czech Philharmonic in the years 2019-2021 deals with art marketing, specifically the marketing of symphony orchestras and classical music concerts. In the theoretical part I deal with the theoretical definition of art marketing from definition through historical development to its specifics in the age of digital technologies. The first part of the thesis also provides an overview of symphony orchestras in the Czech Republic and abroad and discusses the historical development of the oldest Czech orchestra of the Czech Philharmonic and its financing. The practical part of the work consists of a case study focused on the analysis of communication activities of the Czech Philharmonic in 2019-2021. During this time, the institution changed its visual identity, launched the Connect by Music campaign to celebrate its 125th anniversary, and offered streaming concerts to listeners during the pandemic. The change and future direction of marketing communication is further investigated with the help of an in-depth interview with the PR manager of the Czech Philharmonic.
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Cultural product based on examples from performing arts located in Prague 10
 Eiseltová, Linda ; Tyslová, Irena (advisor) ; Müllerová, Jana (referee)
The topic of this bachelor thesis is cultural product based on examples from performing art. The aim of this work is the analysis of selected cultural products and their further evaluation. This work consists of two parts where the first one is theoretical and the second one practical. Theoretical part consists of three chapters all covering the subject of marketing, product and its marketing theory. Practical part then analyzes two cultural institutions in the field of performing arts. Both of these institutions are first presented in terms of their day to day operation . Later these institutions are examined for their cultural product and evaluated.
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South Czech Philharmonic (former South Bohemian Philharmonic) Change of Management
 Dvořák, Michal ; Riedlbauch, Václav (advisor) ; Šmíd, Ilja (referee)
The goal of bachelor thesis is to analyse changes after appointment of Otakar Svoboda as director of South Czech Philharmonic. The analysis is based on expert interviews with director Otakar Svoboda, marketing director Kateřina Kyselová and painter Jiří Votruba as well as on annual reports, yearbooks and organizational orders. Thesis summarize most important changes in the fields of marketing communication, organizational structure of management and dramaturgy.
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